Poethique is a Massachusetts company that specializes in all-natural skin care products, like their deep cleansing milk made with plant-based ingredients including things such as vegetable glycerin and yucca root extract. The same product – or anything like it – was not available as the calendar turned from the 1990s into the 2000s. But now all-natural and organic skincare is a thing. And it is a big thing from a financial standpoint. So what’s next?
How do consumers who have long depended on some of the biggest health and beauty conglomerates in the world cozy up to smaller companies like Poethique? How do they discern between synthetic products, all-natural products, and those that could be labeled as anything from ‘100% organic’ to ‘made with organic ingredients’?
It is all about self-education. It’s about taking the time to research what’s out there, what product makers are saying about their products, how the health and beauty care industry is regulated, etc. Unfortunately, self-education is not a quick and easy process. It takes real effort and a willingness to maintain an open mind.
Parabens: A Good Example
Quite a few all-natural and organic products are marketed with a very heavy emphasis on not containing any parabens. That should mean something to the health-conscious consumer looking for something like an organic deep cleansing milk or an all-natural moisturizer. Parabens may not necessarily be good for human health; they might actually be quite bad.
The evidence regarding parabens is not yet conclusive, but it’s fairly strong in suggesting that excessive exposure to parabens may not be good. According to Scientific American, several studies have established a link between breast cancer and trace amounts of five different parabens in breast cancer tissue. Another study found high levels of one particular paraben in the one area of breast tissue most likely to develop tumors.
The most alarming thing about parabens is that they can remain in the body for significant amounts of time without being metabolized. Could that be a problem? Possibly. The science is not yet settled, but there is enough evidence to be wary of parabens in health and beauty products.
All-Natural and Safe: Knowing the Difference
Another important part of self-education is knowing and understanding the difference between all-natural and safe. Simply put, something that is all-natural is not necessarily safe simply because of its origins. There are plenty of things in nature that are unsafe. Poison ivy and toxic mushrooms are just two examples.
In the quest for the perfect moisturizer or deep cleansing milk, consumers have to be particular about ingredients. We generally assume that the all-natural ingredients manufacturers use are going to be safe for most people. Yet at the same time, someone might have a particular reaction to an ingredient found in a new product. That reaction should not go ignored.
It is not a wise idea to simply assume that all products labeled as either organic or all-natural will not cause adverse reactions. It is simply not true. The skin is a sensitive organ that depends on a good natural balance to function properly. In some people, that balance can be thrown off by an all-natural product that would not affect someone else.
Common Sense is a Thing Too
Now that organic skincare is a thing more people are attuned to, it is worth reminding consumers that common sense is a thing, too. It’s best not to be blinded by labels and marketing tactics. Rather, a good dose of common sense coupled with a healthy skepticism can go a long way to staying safe.